CEO & Founder
Heidi Leivo
Founder of Geego. Former stunt rider and children's movement coach, building Geego from real classrooms and real children's needs.
Core team
CTO & Co-founder
Aaya Bougrine
Leads Geego's technology and intelligent systems, turning movement content into a personalised learning experience.
Content & Pedagogy Partner
Varala Sports Institute
Strategic partner and shareholder
Geego movement content is developed together with experts from Varala, based on Finnish physical education principles.
Varala / Minni Suni
Why Geego exists
The beginning
Geego didn't start from a business plan.
It started with children.
Heidi Leivo, Geego's founder, has spent years coaching kids through movement — especially in bicycle trials, where balance, coordination and confidence are built step by step. At the same time, she saw something worrying: children were more tired, less focused, and moving less than ever before.
In classrooms, the same pattern repeated. Some children were restless, others completely drained. Teachers were doing their best, but there simply wasn't time to rebuild energy and focus during the day.
The question
What if screens didn't take children away from movement, but brought them back to it?
Instead of fighting screen time, Geego turns it into guided physical action — short, structured moments that help children reset, focus and build real-world skills.
From the beginning, Geego has been built together with experts. Movement content is developed with the Varala Sports Institute, and research and impact are studied with universities in Finland.
The technology step
The next step came through technology.
Aaya Bougrine joined Geego to help turn a static library into a system designed to adapt to each child.
She built the foundation of Geego's intelligence — systems designed to recognise completed activities, interests and suitable next steps. Not just content, but progression. Not just videos, but a learning experience.
Across classrooms
That work didn't stay in Finland.
Geego is now used in real classrooms, including in Morocco, where Aaya first introduced it to the school she once attended as a child. Seeing children use a system built across countries and cultures made one thing clear:
This is not just a product.
It's a new way to connect movement, learning and everyday life.
The mission
Today, Geego is used in schools, developed with researchers, and growing through partnerships with cities and education systems.
But the goal is still the same as it was in the beginning:
To help every child find the skills, confidence and joy to keep moving.
Research & Impact
Geego is developed and evaluated together with academic partners.
Academic Research Partner
Jenny Gustafsson
Research Lead, Tampere University
Jenny Gustafsson leads the research and impact evaluation of Geego as part of an academic research collaboration with Tampere University.
The research is conducted together with a broader academic network, including researchers from Tampere University and UKK-Institute.
Strategic partners
Research
Implementation
Development
Talk to us
If you're a school, municipality or partner, we'd love to hear from you.